By embracing fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to hear customers Lego has found ways to keep their interlocking stones lego things inside the hands of millions. 2 weeks . model that other companies should certainly follow, says McKee.

Instruction online 1948, Ole Kirk Kristiansen and his workshop had just started producing a range of wooden toys. It was not until the following years that they commenced using a fresh plastic-injection rounds machine to make plastic stones, which in the near future gave them an advantage over their competition in the thriving post-war marketplace.

In 1949, they began producing the bricks with studs on them to enable them to combine together. This was a key version, making the bricks far more stable and sturdy. Later, in 1958, they manufactured a major improvement with the launch of what is known as the “stud and coupling system”, which ensures that every single Lego stone fits with any other stone. These two vital iterations are why Lego sets made 40 years in the past still interlock seamlessly with those crafted today.

Over the years, Lego has got kept the finger within the pulse of pop customs by joining up with big-name franchises including Star Battles and Harry Potter. It has also appreciated the community of adults which can be fans of the brand, known as AFOLs (Adult Followers of Lego), with a choice of sets including the Back to the Future DeLorean period machine and a set of girl Nasa scientists.